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STRATEGY
E-MARKETING
LOYALTY PROGRAMS
CONTENT
COMMUNICATIONS
SITE MAINTENANCE
COLLATERAL
CRM
PHOTO MANAGEMENT
Old logic: tell everyone you are the best as often as possible and as loudly as you can.
New logic: we are all story tellers. People listen only to stories that are told in a compelling way.
To be heard in today’s ultra competitive marketplace, companies must first understand their customer’s passion points. What motivates them? Is it price, privileged access or prestige, convenience or customization, information or innovation?
Successful conversion-focused, multi-channel campaigns tap in to those passion points, addressing their customers in personal words and ways that answer needs and gain trust. If the relationship is to grow, the conversation must change over time.
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